Privacy Policy

BWIT Advisors ("we", "us", or "our") operates the ModelIQ by BWit Advisors Microsoft Excel Add-in ("Add-in"). This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information and financial data when you install and use the Add-in through Microsoft AppSource or directly. By using the Add-in, you consent to the data practices described in this policy.

We collect only the minimum information necessary to provide and maintain the Add-in service. This includes:

We collect information through the following means:

• Directly from you when you register an account or configure the Add-in
• Automatically when you use the Add-in within Microsoft Excel via our API
• From your organization's administrators when they provision your user account
• Through standard web server logs associated with API requests

We do not collect any information through cookies, tracking pixels, or third-party analytics tools within the Add-in itself.

We use the information we collect exclusively for the following purposes:

• To authenticate users and enforce role-based access controls within the Add-in
• To retrieve and display authorized financial data in your Excel workbook
• To maintain the security and integrity of the service
• To diagnose technical issues and improve Add-in performance and reliability
• To send essential service notifications, including security alerts and maintenance updates
• To comply with applicable legal and regulatory obligations

We do not use your data for advertising, profiling, or any purpose unrelated to the direct operation of the Add-in.

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or disclosure:

• All data transmitted between the Add-in and our servers is encrypted using HTTPS/TLS
• Financial data at rest is encrypted using industry-standard encryption protocols
• Database access is restricted to authorized personnel only, with access controls and audit logging
• Our infrastructure is hosted on secure cloud platforms with physical and logical access controls
• We conduct periodic security reviews to identify and remediate vulnerabilities

No method of transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

We do not sell, rent, or trade your personal information or financial data to any third party. We do not share your data with third parties for marketing or advertising purposes.

We may disclose your information only in the following limited circumstances:

• With your explicit written consent
• To comply with a legal obligation, court order, or binding request from a government authority
• To protect the rights, property, or safety of BWIT Advisors, our users, or the public
• To trusted service providers who assist in operating our infrastructure, under strict confidentiality agreements and data processing agreements
• In connection with a merger, acquisition, or sale of company assets, with prior notice to users

The Add-in operates within the Microsoft Office Add-ins platform. Please note:

• The Add-in accesses only the Excel data and workbook context necessary to display financial information
• We do not access or read any Excel workbook content beyond what is required for the Add-in's stated functionality
• Microsoft may collect its own telemetry data related to Add-in performance in accordance with Microsoft's own Privacy Statement
• We are independent of Microsoft and are solely responsible for the data practices described in this policy

Depending on your jurisdiction, you may have the following rights with respect to your personal data:

• Right to Access — Request a copy of the personal data we hold about you
• Right to Rectification — Request correction of inaccurate or incomplete data
• Right to Erasure — Request deletion of your personal data, subject to legal retention obligations
• Right to Data Portability — Request your data in a structured, machine-readable format
• Right to Restriction — Request restriction of processing of your data in certain circumstances
• Right to Object — Object to processing of your data for certain purposes
• Right to Withdraw Consent — Where processing is based on consent, withdraw it at any time

To exercise any of these rights, please contact us using the details provided in the Contact section. We will respond to all requests within 30 days.

We retain your data only for as long as necessary to fulfill the purposes described in this policy:

• Active account data is retained for the duration of your subscription
• Upon account deletion or subscription cancellation, personal data is removed within 30 days
• Encrypted backup copies are permanently deleted within 90 days of account closure
• Anonymized and aggregated usage statistics may be retained indefinitely for service improvement
• Data required for legal or compliance purposes may be retained for longer periods as required by law

The Add-in is intended solely for use by business professionals and is not directed at children under the age of 13 (or the applicable age of digital consent in your jurisdiction). We do not knowingly collect personal data from children. If we become aware that we have collected data from a child without appropriate parental consent, we will take steps to delete that information promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will notify you by email or through a prominent notice within the Add-in prior to the changes taking effect. We encourage you to review this policy periodically. Your continued use of the Add-in after changes become effective constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: